J.D. Power

On-site Sales Automotive Mystery Shop

Attracting showroom traffic continues to prove challenging in today’s highly volatile retail marketplace. Is your sales staff fully trained in proper sales process execution that can lead to increased sales, and ultimately long-term success?

This product contains options. Please read the descriptions and make your selection in the drop-down menu below.

Standard On-site Sales Shops
On-site sales mystery shops provide deep insights into how the sales process is being executed by sales staff. Standard sales mystery shops are measured against J.D. Power’s KPIs and best practices for mass-market automobile sales and include evaluation of:

  • Customer greeting
  • Customer needs assessment
  • Product demonstration and test drive
  • Collecting customer information
  • Sales manager introduction
  • Follow-up activity within 72 hours
  • Comprehensive shopper narrative

Premium Model or Competitor On-site Sales Shops
Premium models and brands demand a premium mystery shop experience, including specially qualified shoppers and tailored evaluations. In addition to the KPIs and best practices above, premium model mystery shops include:

  • Selectively qualified and trained shoppers
  • Targeted questions aimed at evaluating premium aspects of the sales experience

Phone or Internet to On-site Sales Shops
Measures the online to offline experience. Includes all aspects of a standard phone, internet, and on-site sales shop with additional online to offline transitional questions.

Would you like a combination evaluation (internet or phone followed by an in-person sales visit)?

Please select your quantity and options below (minimum of 6 required):

Tax included


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