Key and managed accounts are a utility's most-valued customers. Although they comprise only small portion of a utility's customer base, they may account for more than half of a utility’s overall revenue. Understanding the preferences, needs, and expectations of these customers is fundamental to delivering a satisfying customer experience. The Key and Managed Account Customer Satisfaction 2014 Customer Impact Report
serves as both an update of the 2013 Key Account Management and Interaction report
and as a new vehicle for conveying best practices and strategies for serving this important customer segment.Download the executive summary
to learn key takeaways from the report.
The full report includes the following:
- Number of pages: 33
- Number of charts/graphs: 16