J.D. Power

Competitive Sales Mystery Shop Study

As a dealer, you strive to outsmart your competition within the fiercely competitive retail marketplace. With a lack of consistent and actionable, local competitor data at a market level, you are left struggling to identify  where your competition is truly achieving great performance. Identify ways to stand apart from the crowd.

You want to be everywhere and manage everyone, but you can’t. So, let J.D. Power help.

We’ll be the “eyes and ears” that your  management team needs to assess market-level operational performance against industry best practices. This syndicated, market-based sales mystery shopping program provides dealers:

  • Credible performance data across in-market dealerships
  • Shopper needs alignment and key gap identification
  • Data specifically measuring known best practices and performance differentiators based to J.D. Power SSI industry benchmarks
  • Minimal investment as compared to comparable self-run programs
  • Actionable insights at a national, regional, and market level depending on subscription level

Subscribed dealers will gain access to ongoing, credible, market-specific mystery shop data that is aggregated into an online reporting platform with advanced analytic and filtering capabilities.

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Tax included


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