Understanding the reasons consumers don’t select your brand, as well as why they choose another brand, are critical elements in your company’s ability to grow. Included in this Briefing Report is a detailed overview of the 2014 Insurance Shopping Study, its distinct methodology, and a description of the analytical techniques used to facilitate a deeper understanding of competitive performance relative to the industry, as well as specific competitors. Excerpts from the Analyst Briefing, stories with actionable commentary about topical industry issues, are also provided.
- Number of pages: 47
- Number of charts/graphs: 21