In today’s competitive automotive environment, automakers and dealers are fighting for every sale while trying to improve customer satisfaction and financial results. Not everyone will prosper, or maybe even survive. The 2015 U.S. Automotive Franchise Assessment provides a comprehensive overview of how each of 32 franchises are performing in the U.S. market.
Each franchise is measured on critical metrics including: Vehicle Quality, Vehicle Appeal, Customer Relations (SSI/CSI), Reputation/Image, Retail Gross Margins, Retained Value, Customer Loyalty, Customer Conquest, Historic and Forecast Sales Volumes and New Model activity. This information is unique and invaluable to anyone interested in the relative health and prospects for all of the new vehicle franchises in the U.S. market.
The Franchise Assessment report includes the following:
- Insights derived from: J.D. Power automotive syndicated research, Power Information Network (PIN), and LMC Automotive Forecasting