J.D. Power

Customer Impact Report: Communicating Price and Value

Price is important to consumers. It is one of six weighted factors that influence the utility and retail energy customer experience in J.D. Power’s customer satisfaction studies. The purpose of the Communicating Price and Value Customer Impact Report is to show which strategic elements of utility communication initiatives and which messages utilities are actually communicating to customers influence Price satisfaction.

Download the executive summary to learn key takeaways from the report. The full report includes the following:

  • Number of pages: 31
  • Number of charts/graphs: 13

Tax included


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